Working with a Local Designer vs. Online Logo Generators: What Rochester Businesses Should Know

Discover why Rochester businesses should choose a local logo designer over AI logo generators. Build a brand identity with strategy, personality, and impact.

When to Rebrand Your Business: More Than Just a Makeover

Learn the difference between a brand refresh vs rebrand, the rebranding process, and when to rebrand your business to keep it relevant and aligned.

Designing My Own Brand — The Hardest Client is Me

Designing a brand for yourself is no small feat. You need to walk a fine line between what you personally like and what truly serves your business.

Logo vs. Brand Identity: What’s the Difference?

If you’re launching a business, a logo might be the first thing on your to-do list. And while a logo is important, it’s just the tip of the iceberg.

When All the Stars Aligned: Why I Started Asteria Creative

The huge next chapter for me is finally here — I’ve left my job and am officially launching my own freelance graphic design business in Rochester, Minnesota.