DMC 10 Year Milestone Event
Destination Medical Center approached us at the midpoint of their 20-year initiative to transform Rochester, Minnesota. As they prepared to celebrate a decade of progress—and look ahead to the next—they needed a vibrant, future-focused event brand to match the moment.
Designed during my time at Neighborly Creative.
Event Branding
We built the visual identity around the concept of building blocks, a nod to DMC’s role in shaping the physical and economic landscape of the city. A refreshed color palette and dynamic gradients symbolized growth, evolution, and momentum.
With just three weeks to bring it all to life, we designed and managed production of a wide range of print and digital collateral—ensuring every piece was delivered on time and ready to make an impact at the event.
Collateral pieces included:
✦ 3 ft cubes for a structural photo background
✦ Traditional photo backdrop
✦ Nametags and lanyards for each attendee
✦ Custom pillow designs
✦ Stacked cube centerpieces
✦ Lenticular postcards
✦ Slide deck
✦ Single webpage for the event
Services Requested
Event branding
Print management
Ready to bring your vision into alignment?
Whether you’re starting from scratch or evolving an existing brand, I’d love to learn more about your story and how we can bring it to life through thoughtful, strategic design.
