Formerly Hallstrom’s Florist & Sweet Shoppe, Riverbend Floral Studio sought a refreshed visual identity that would honor the rich history of this beloved Red Wing institution while stepping confidently into a new era. While there was no strict requirement to maintain elements from the original logo, the legacy of the Hallstrom’s name — including its signature script and floral motif — offered a meaningful foundation. The result is a brand that nods to the past while blossoming into something distinctly its own.